Millions of tourists
visit India every year from across the world and the number is going to soar in
the next couple of years. Shortage of hotel rooms fuel rates of hotel rooms
across the country. With fantastic pull of opportunity, India is an ideal
destination for any hotel chain looking for growth. Such huge potential is
making several global chains like Marriott International, Hilton, Accor, Cabana
Hotels and more to make major investment in the country. The Government's move
to announce hotel and tourism industry as one with high priority, has added momentum
in attracting more investments to this sector.
The boon in overall
economy of the country and huge growth in sectors like IT, telecom, real estate
and retail have led to the increase in demand for hotel rooms. New business
opportunities and rise in stock market are seizing attention of foreign
investors as well as international corporate travelers. India is a big name
today in the world travel map. The increase in the demand for hotels is
boosting up the hospitality sector of India, particularly the hotel industry.
Hotel
industry in India is expanding beyond metro cities:
While many business
establishments and industries are focussing on tier II and tier III cities of India
with good infrastructure and connectivity; there is huge demand for hospitality
projects and hotels. This is a prime reason that more star hotels and eying
these cities rather than being limited to only the Metros and tier I cities. Star
hotels are choosing these cities for future expansion and reputed hotel chains
have already started operations and the rest are planning to start operations in
these subsidiary cities of the country.
There is
increasing income levels and spending capacity of a section of younger people
in the country who love to venture into uncharted territories. Not only the mid
budget hotels but also the luxury hotels are targeting the off-route holiday
destinations. Many of these travellers are keen to get five-star facilities by
spending extra and this has made Indian hospitality industry establish star
facilities in these not-so-routine holiday destinations. Travellers in India are
opting for unconventional destinations and these are likely to increase in the
years to come.
Increase in disposable
incomes is leading to the rise in consumption of luxury services in tier II and
III cities of India. As many IT honchos and other businesses are shifting base
to tier II and III cities, there has been a significant increase in the demand
for hotel rooms and trained professionals in hotel management.
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